Looking for interesting baby gifts and clothing? You need to visit Butterflies Baby and Kids Boutique on Castro. Sheena Francis is the owner and she’s thrilled to be part of the downtown community. It was nice to see some of her regular customers walk by and pop their heads in the front door of her store to say hello as they made their way down the street in the morning.
Butterflies Baby and Kids Boutique is at 257 Castro Street.
I expected that my visit would be Sheena showing me all of the interesting merchandise that she carries, from all corners of the world, and that certainly happened, but what I wasn’t prepared for was her telling me all about how much she wants her store to be a point of contact for new mothers in the community. She wants new moms to feel like they can come to her if they’re trying to figure out how to get something done. If she doesn’t know the answer, she can help everyone find out together. She’s also on the board of the Central Business Association.
She a big fan of Bay Area Parent magazine and carries them (free) at her store.
Butterflies Baby and Kids Boutique carries ‘miles baby’, a premium knitwear line, that is ridiculously soft. If you’re looking for old fashioned, real toys, made from wood, this is the place to go. No cheap plastic junk. None. And she loves special requests/orders from her customers.
I felt like her store carried lots of unique little items, from all over the world, as if the diversity of Mountain View is reflected in the merchandise in this cute little store. I can’t help but make a comment about the importance of shopping local, in order to keep these interesting businesses in our community.
Butterflies Baby and Kids Boutique carries lots of the same kind of items you would see at a Waldorf school, high quality, well made items, that aren’t cheap. Sheena, the owner, told me that she knows it’s not the most economical way to run a business, but it’s the right thing to do, for our kids and for the community.
They also have handmade items, by local artists and she’s actively searching for more #ooak (one of a kind) hand-crafted children’s items, like clothing, decor and toys. Right now she has some cute little felt finger puppets that are made by Krupa Paranjape, who also has tapestries on display in the East West Bookstore. The notebooks are made by another local artist, Little Love Press.
Sheena finds it satisfying to hire people who are interested in learning more about the business end of retail, like managing vendors, and dealing with operational issues, as opposed to someone who simply wants a job at a boutique.
Thank you Sheena, for inviting me in to look around. Your little boutique is lovely.
I love Mountain View.