It’s gifting in the most socially responsible way possible. The White Mulberry is a Mountain View start up that is harnessing local talent and creating perfectly customized gift boxes, with 4 or 5 items in them, ready for you to give. It’s gift giving that brings good karma.
The makers are mostly stay-at-home moms, who put their careers on hold, while they’re busy raising children. They have time to get creative and it’s a rewarding, and confidence-building way for them to have a life. The artists are thrilled to be part of a colorful new start-up, something that’s never been done before, and to see their creations being shared with the world.
A wide variety of makers are represented in the gifts, everything from chocolatiers, soap and candle makers, robotics experts, crochet crafters, fiber/fabric artists, paper pros, to small batch preparers of handmade deliciousness, just to mention a few.
The gift-givers are people like you and me, who want to have that perfect little handmade item for our friend’s birthday. The White Mulberry carefully curates boxed gifts. They can be 100% customized, or simply select one of the pre-curated boxes on their website. They can add logos to the gift items, or to the box. Logos can be hand painted, printed, even embroidered onto the gifts. Anything is possible, since it’s a bunch of creative women running the show.
The White Mulberry team offers end-to-end white glove gift concierge services to executive assistants and office managers, from customizing and curating each gift box, to shipping each one, be it an order of 50 or 500. Problem solved.
It’s well-made, beautifully designed, eco-friendly and socially responsible gifts with emotional impact. Each gift comes with a letter telling the recipient who made each of the items, and that everything was created lovingly and locally.
The founders of The White Mulberry are all women, of course. I say that because who else would come up with the idea of connecting artists from local pop-up stores and boutiques, and Fabmo makers, to all the Executive Assistants and office managers who want to give something cooler than branded baseball caps and re-usable shopping bags? Local moms, that’s who.
I love that this company solves two problems. The creative souls that like to create, aren’t always the best at selling and marketing themselves, and the people who are responsible for gift-giving in Silicon Valley companies don’t have time to shop around on etsy, or at local boutiques, looking for ooak (that’s one-of-a-kind) gifts.
The White Mulberry is promoting women artists, and helping corporate gift givers solve the unending problem of what to give. I think they’re going to be very successful and I’m so excited for them to connect even more local makers and people looking for the perfect handmade gift. Handmade is always best.