I stopped by Chemila Collection last week and met the owner, Chemila. The store open in late 2015 and it is located at 143 Castro Street, next door to Olympus Cafe and Bakery. It’s a women’s contemporary boutique that carries a fashionable collection of clothes that have a fun, creative twist on tradition. Everything is based on Chemila's travels to France, Italy, Nepal and India. The current collection is mostly neutral tones with a splash of color.
Chemila likes that there isn’t a specific dress code for women in Silicon Valley and that her customers are just looking for something hip and professional, something like a little black dress, but one that is just as comfortable with heels as it is with sneakers. She has them and she showed me!
The store also has a nice selection of accessories. There is a wide variety of scarves and pashminas, in everything from silk, cashmere, cotton, and blends. She showed me the difference in weight between a night time wrap and a daytime scarf. They’re all very nice and I could imagine someone getting off the train and wanting to stop by a grab a new scarf on their way to a downtown meeting. We’ve all been there… if only you had thrown on a scarf before you ran out the door. Some of the jewelry in the boutique is handmade by Chemila and the women in her family and special items or combinations of stones can be requested.
Chemila has worked in retail for years and always dreamed of having her own boutique. She’s worked for both large and small companies and thought to herself what she would do differently if she had her own store. She’s a start up, right here in the middle of a sea of tech startups, where every other person is wearing a hoodie and jeans. She’s very in tune with Silicon Valley fashion and has all kinds of suggestions for women who are done with the traditional blazer or pantsuit. I love Mountain View.